A RECAP OF HORNET'S HOLIDAY SPOTS
IT'S THE MOST WONDERFUL TIME OF THE YEAR
facebook instagram vimeo

HELLO, AND HAPPY HOLIDAYS!

We are pleased to share with you a roundup of our latest holiday work produced alongside our friends at McDonald's & Leo Burnett London, Kroger & DDB New York, and Honda & RPA. From wrapping paper worlds to lovable CG characters, here are three spots full of festive cheer that we’re excited to deck your inbox halls with. Fa-la-la-la-la, la-la-la-la.

Hana & Michael
Hana-Michael@hellohornet.com

MCDONALD'S

If there’s one thing as iconic as toys under a Christmas tree, it’s toys in a Happy Meal box. In this holiday spot for McDonald’s and Leo Burnett London, we get both. Directed by Peter Sluszka, the spot takes the Happy Meal “Happy” characters straight into the heart of the Hasbro gaming world. The goal was to make it festive and fun. Peter and co. took that client brief and dashed, danced, and pranced with it, creating a joyous CG world filled with snow-covered cabins and ornament-strewn Christmas trees. It’s from this festive setting that the Happy characters rambunctiously plunge into the worlds of Jenga and Hungry Hungry Hippo. Shrinking and shape-shifting to inhabit these worlds, the characters are as lovable as ever, and the overall spot is feel-good and effective.

KROGER

To piggyback off their successful anthem spot and huge company rebrand, the good people at Kroger and DDB New York once again called upon Hornet director César Pelizer to guide their sleigh toward a fun, cheerful spot just in time for the holidays. The narrative follows a particularly adorable Kroji child as he makes his way from a Kroger store back to his home, spreading holiday mirth and distributing impeccably topical and timely foods along the way: a doughnut for a policeman, a carrot for a snowman, and of course, cookies for Santa. Designed to showcase Kroger’s delivery and free pickup services, the spot is endearing, seasonal, and the perfect continuation of the César-Kroger world.

HONDA

In case you missed our last newsletter, we discussed how Honda and RPA teamed up with two Hornet directors to unwrap the joys of the holidays by launching the Happy Honda Days campaign. Constructed with gift wrapping paper and conveyed through an irresistible mix of stop motion and CG animation, the winter wonderland created by Sam Mason and Peter Sluszka ensured anyone who saw the spots had themselves a very merry little Christmas, indeed. The cutting, ripping, and tearing of paper, as Honda sedans and SUV’s cruise through, and bump over, originally-designed wrapping paper landscapes, is as sensorily pleasing as it gets. Even Grinches and diehard Toyota fans would have to agree.

HORNET
*|LIST:ADDRESS|*
*|LIST:PHONE|*
Watch our latest work here
forward to a friend     unsubscribe from this list     update subscription preferences