THE MOMENT AFTER THE MOMENT
HORNET & LLS SPREAD CANCER SUPPORT AWARENESS
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HELLO!

We are pleased to share with you some new work for the Leukemia and Lymphoma Society. They came to us to help spread awareness about their cancer support services, and for us, it was a no-brainer that we would help. We’re always proud and deeply honored to contribute work that supports good causes.

To learn more about our approach to PSA work, please drop us a line. We always love to hear from you.

Hana & Michael
Hana-Michael@hornetinc.com

In May 2019, the Leukemia & Lymphoma Society (LLS) and creative agency Oberland approached Hornet to create a 45-second spot detailing how LLS can help people come to terms with the ugly, earth-shattering news of a cancer diagnosis. LLS is the largest nonprofit dedicated to creating a world without blood cancers. Since 1949, they’ve invested nearly $1.3 billion in groundbreaking research and also provided patient support to thousands of people, guiding them to a wide array of education and support services.

For this particular initiative, they wanted to spread awareness about their patient support services, in particular, how LLS Information Specialists can help people deal with “the moment after the moment” of a cancer diagnosis.

Hornet’s own Natalie Labarre directed the film. In her words, it was designed to be “a visual representation of what it’s like to have your life fall apart.” So, she made it literally fall apart with an unraveling of structures around the characters, a blurry focus, and a swirl of levitating objects. The message is that once LLS comes into the picture, these characters feel grounded again.

The film that Natalie and her team of five ultimately created is a heartfelt, soothing, beautifully-illustrated 2D animation, all done digitally with a small amount of hand-drawn textures to add a warm quality.

 

Cancer is never an easy subject to cover. But Natalie’s work brings with it a stoic, hopeful composure and warm sensibility that recognizes the world-shaking difficulty of that moment when you learn you have cancer, and confronts it with a determined air of optimistic fight—which is a style completely in line with the LLS mission and motto: "Beating Cancer Is in Our Blood."

HORNET
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